Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Career Planning: Social Media

"Many employers are now using social media to help screen potential hires, so if you applied for a job recently, there's a good chance that your profile has been looked at by someone in the company you applied to. For this reason, it's very important that you tidy your online profiles by removing any questionable photos or messages before you start looking for work. It's also a good idea to replace your profile picture with one that shows your professionalism and good taste. If you'd prefer to keep your profile private, make sure that you update the privacy settings on any of the sites you use to ensure that only your friends can view your content."

"Job Application Tips." WorkBC, Province of British Columbia. Accessed 1 Feb. 2021.

Be careful about the impression you make online. Employers may google you to screen your application. According to a survey of employers in the United States:

  • 70% of employers use social networking sites to research job candidates
  • 57% have found content that caused them not to hire candidates

More Than Half of Employers Have Found Content on Social Media That Caused Them Not to Hire a Candidate, According to Recent CareerBuilder Survey. CareerBuilder, 2018. Accessed 1 Feb. 2021.

Not having a social media presence may be a disadvantage. You may be competing for jobs with people who use social media to advance their career.

"It can be just as harmful to be absent from social media sites as it is to be present on them in an inappropriate manner: a candidate who projects a particulary positive image online may seem more interesting to an employer than one who does not have a profile."

Langlois, Marie-Claude. Social Media and Job Searching among Young Canadian Workers. Library of Parliament, 2012.